Apple Users Spent Nearly Twice as Much on Apps as Android Users during Lockdown

Apple Users Spent Nearly Twice as Much on Apps as Android Users during Lockdown

It is no secret that Apple generates a decent revenue from the App Store. A report by Sensor Tower tells us that Apple has generated a revenue of $32.8 billion globally from the App Store. Interestingly, the App Store revenue is nearly double as that earned by the Play Store during the first half of 2020.

The report includes important parameters like subscriptions, in-app purchases, and premium game purchases. The data is drawn from multiple reference points including app analytics and custom algorithms. Consumers have spent a total of $50.1 billion on the apps in the first half of 2020 out of which $32.8 billion was spent on the App Store. Unsurprisingly, there has been strong growth in revenue during COVID-19 lockdown. As far as numbers are concerned, App Store revenue has registered an impressive 24.7 percent year-over-year increase as opposed to 2019.

READ: Apple and Google’s Billion-Dollar Search Deal Faces Scrutiny from U.K. Regulators

It is also estimated that first-time downloads spiked to 71.5 billion. Interestingly the mobile gaming revenue has also seen an uptick of 22.7% and is now pegged at $22.2 billion. PUBG Mobile was once again crowned as the top-grossing game worldwide and has grossed the maximum revenue on App Store. It is surprising to see Candy Crush Saga in the top ten gross earning games.

[via Sensor Tower]

Author: Uwem Usen

Authored by Uwem Usen, a passionate technological blogger. Administrator of Mumutechnology (technology solution blog), prolific speaker at both local and international forums. My mission is to provide technological solution to the world.

Leave a Reply

Your email address will not be published. Required fields are marked *